Muha

For this project, I developed a comprehensive brand campaign that showcases my skills in branding and design. The assignment challenged me to create a fully realized brand, starting from concept development to crafting a cohesive visual identity.

I created Muah, a Y2K-inspired lip product brand that celebrates the nostalgia of the 2000s with glossy lips as its iconic centerpiece. The brand targets Millennials and Gen Z, combining bold, sparkly visuals with innovative, travel-friendly packaging. To reflect the era’s vibrant aesthetic, I designed a logo with playful patterns, bold typography, and a nostalgic yet modern feel. The logo was carefully crafted to work in multiple formats, including full-color, monochrome, and one-color variations, ensuring versatility across all platforms.