Glossier Ad Campaign

This campaign elevates Glossier’s digital-first approach by using sensory advertising to make products more relatable and memorable for online consumers. By comparing Glossier’s textures, scents, and colors to familiar foods, the campaign creates an engaging sensory experience that enhances product understanding and desirability, even without in-store access.

Targeting women aged 15–30, the campaign uses platforms like Instagram with visually captivating content, such as story ads. These food-inspired analogies, deepening emotional connections and building trust with the audience.

The strategy combines Glossier’s clean, minimalist aesthetic with high-impact imagery and sensory-driven messaging like “Soft as whipped butter, smooth as silk,” helping online shoppers visualize and “feel” the products. This approach not only drives website traffic and conversions but also strengthens Glossier’s identity as a modern, relatable beauty brand.