California Oranges

The California Oranges campaign promotes oranges as the ultimate healthy, family-friendly snack, emphasizing their freshness, flavor, and health benefits. It aims to boost brand awareness and drive sales through engaging social media content, in-store displays, and digital ads.

With messaging like "Taste the sunny spirit of California oranges," the campaign uses bright,  and cheerful visuals  to appeal to young families and health-conscious individuals. Tactics include a kid-friendly mascot, ideas showcased on platforms like Instagram, TikTok, and Facebook.

Targeting parents (ages 25–40) and health-focused individuals, the campaign positions California oranges as a fun, nutritious, and convenient snack, drawing inspiration from successful strategies of leading healthy snack brands.